In Greenovate!, we at the Center for Innovation, Excellence and Leadership and the Hult Inter-
national Business School have surveyed some of the best innovations that do, indeed, fulfill
that promise, as well as others that appear to have the potential to. We’ve gathered stories
and learned lessons about sustainability from the path-breaking efforts of leaders, compa-
nies, non-profit organizations and governments from around the world. These lessons have
demonstrated that there are innovative ways to make money and make a difference—ways
that help us maintain our idealism by also satisfying the need to make a living.